Cadence Defines Vision to Address Design Chain Convergence Challenges
LAS VEGAS--(BUSINESS WIRE)--June 18, 2001--Ray Bingham, president
and CEO of Cadence Design Systems, Inc, today defined the company's
long-term industry vision, including the need for full cooperation
from electronics industry supply chain and design chain companies to
solve the next-generation design challenges. The Cadence® vision
involves combining design technology, services capability and
partnerships across the design chain to provide a design
infrastructure that enables collaborative product development. During
a press and analyst briefing at the 38th annual Design Automation
Conference (DAC), Bingham noted that in addition to rapid technology
advancement, the industry disagreggation trend is driving significant
changes in the business of electronic design.
``Our customers' businesses are changing rapidly as they take
advantage of new technology to get ever more powerful electronic
products to market under more intense time-to-market pressures,''
stated Bingham. ``To accomplish that they require a new electronic
design infrastructure that keeps pace with technology and facilitates
sharing of intellectual property across the growing number of
participants in the electronics design chain.''
The Cadence Vision
Cadence outlined its vision to create a next generation design
infrastructure to deal with the increasing complexity of design and to
form industry-wide partnerships, both targeted at helping customers
streamline their design chains, resulting in getting more competitive
products in the market faster. A key requirement of Bingham's vision
includes bringing together design technologies that have historically
been distinct design domains -- a vision Bingham termed ``design
convergence.'' More specifically, bringing together hardware and
software design, analog and digital design and silicon, package and
board design.
New Industry Focus Needed
``Shrinking semiconductor process geometries and a dramatic rise in
complexity are impacting every aspect of electronic design,'' said
Bingham. ``Historically, the industry has been focused on improved
performance of individual point tools, that alone will not solve
today's generation of design challenges. Our customers need integrated
solutions, and they need to ensure that those solutions facilitate
collaboration across the design chain. No single company can solve the
entire spectrum of design challenges that the industry faces.
Cooperation within the electronic design industry and across other
industries such as manufacturing and software design are critically
important.''
Today, many electronics companies are focusing on trying to
optimize their supply chains to reduce cost and get their developed
products to the market faster. During electronic product design and
development, collaboration must occur across a number of design and
manufacturing partners, or the design chain. Many companies are
looking to streamline their design chain to allow them to develop more
competitive products and speed the time from concept through to being
ready to enter the supply chain, and ultimately the market. With
market windows shrinking and product development complexity
increasing, design chain optimization has a significant business
impact.
Cadence Vision Being Realized
To facilitate the creation of a new industry-wide design
infrastructure, Cadence announced today that it will contribute its
advanced Genesis database technology to an electronics industry-wide
community, OpenAccess (related press release available at
www.cadence.com). This collaboration will significantly reduce
interoperability barriers, allow electronics companies to directly
contribute to future enhancements and add proprietary extensions, and
provide the performance, capacity and functionality to address today's
electronic design challenges. Founding members of the OpenAccess
Community include Agere Systems, Cadence Design Systems,
Hewlett-Packard, IBM, Intel, LSI Logic, Mentor Graphics, Motorola,
Si2, Simplex and STMicroelectronics.
``This is what customers want. They have been asking for true
interoperability,'' said Bingham. ``The infrastructure is a critical
step toward design domain convergence in that it will contain the
design data for entire integrated circuits (ICs), instead of just the
digital or analog portions that proprietary databases contain today.''
Design Domains Start to Converge
The electronics industry design domains are considered separate
worlds, which create major bottlenecks in the design process, limiting
time-to-market, functionality, and price/performance. Cadence
described the three major design domain convergence areas, provided
evidence from third-party sources that demonstrates the extent of the
problem in each, and outlined the industries within the design chain
that must work together toward solutions. More specifically:
Hardware-Software Convergence -- The distinction between hardware
and software is blurring. Today's complex ICs contain more
software than hardware content, and the relative amount of
software is growing rapidly. IC providers and their system
customers face serious hardware-software challenges including IC
platform strategies, cross-industry co-development, and protecting
massive software investments. While Cadence and others have tools
that help in hardware-software co-development, no one has
completely addressed this need. Cadence Virtual Component
Co-Design is an example of a technology to enable platform-based
hardware-software design. Closer partnerships with the software
design industry are important to the solution.
Digital-Analog Convergence -- The pervasiveness of communications
in electronics devices is driving the analog circuitry needed for
communication interfaces onto an increasing number of ICs. In
fact, the percentage of mixed-signal ICs (i.e., those that contain
digital and analog circuitry) is expected to rise from
approximately 20% today to nearly 70% in the next 5 years.
Historically, analog ICs and digital ICs have had entirely
different ecosystems and development environments. These need to
converge into coherent design chains that tackle such problems as
integration challenges (e.g., packaging, flexibility, and noise),
new top-down mixed-signal design environments, and silicon issues (e.g., yield, process technologies, and test). The Cadence
SuperChip initiative, which addresses convergence of RF, analog,
and digital on a single SoC and next-generation Genesis database,
are important moves in the right direction.
Silicon-Package-Board Convergence -- Until recently, most ICs used
standard package designs. With today's system performance
requirements and >1000-pin-count ICs, custom packaging (e.g.,
flip-chip) is becoming the new standard. Cadence provides the
market-leading IC packaging solution today. However, the real
challenge is that in order to keep up with performance and
integration demands, the silicon, package, and printed circuit
board will have to be designed together even though they will be
designed by a number of companies across a design chain. This will
require a new level of cooperation and overcoming numerous
technical hurdles. Cadence SPECCTRAQuest is helping customers deal
with high-speed interconnect issues from the silicon through the
package to the board.
``Despite occasional economic downturns, growth in the electronics
industry is not demand limited,'' said Bingham. ``Growth will come from
industry leaders working together to remove barriers, such as design
domain convergence. The electronics industry depends not on creating
the best products today, but creating the best products of tomorrow.''
About Cadence
Cadence (NYSE:CDN) is the largest supplier of electronic design
automation products, methodology services, and design services.
Cadence solutions are used to accelerate and manage the design of
semiconductors, computer systems, networking and telecommunications
equipment, consumer electronics, and a variety of other
electronics-based products. With 5,700 employees and 2000 revenues of
approximately $1.3 billion, Cadence has sales offices, design centers,
and research facilities around the world. The company is headquartered
in San Jose, Calif., and traded on the New York Stock Exchange under
the symbol CDN. More information about the company, its products, and
services is available at www.cadence.com.
Note to Editors: Cadence and the Cadence logo are registered
trademarks of Cadence Design Systems, Inc. All other trademarks are
the property of their respective owners.
Contact:
Cadence Design Systems, Inc., San Jose
Jim Christensen, 408/944-7684
jimchristensen@cadence.com
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